Format Sample / December 6, 2018 / Ursula Whitaker
It is a probability based survey use to access the target population and derive useful results from it. There are usually two types of sample surveys: The open-ended format and the close-ended format. The open-ended format uses the interview method for data collection and the close-ended format uses questionnaires for sampling purpose. Both are relevant and are use according to target population and the criterion. The most important thing that needs to be kept in mind is the formulation of the sampling process. Utmost attention should be given to it while doing so. It is the most important market research technique that is used.
Whether it is in the form of interview or a questionnaire the purpose of the sample survey should always be kept in mind. The reason for conducting such a survey the usefulness derived from it the resources required to conduct the survey all these are essential parameters to be taken care of before conducting the said type of survey. Proper emphasis should be given on a logical sequence of the survey. There shouldn t be any kind of confusion and doubts in the survey. It should be very candid and explicit. A logical sequence must be followed when preparing the survey. The use of words should be simple and logical.
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